What is it that separates the winner from the loser? What keeps some people moving while others take a breather'? Why do some remain optimistic in the face of crushing disappointment? How are some able to learn from their losses and move on while others remain stuck in the mud?
COMMITMENT is the key that keeps victors energized when the newness of an endeavor wears off. How is this COMMITMENT shown? Well, people who are committed are genuinely people of their word. Promises mean something to them and they are willing to put up with short term discomforts while keeping their eye on the prize! They demonstrate with every breath and action they take that ordinary' tasks are completed because they know that excellence isn't in the details, it IS the details!
This is what separates the Guerilla marketer from the rest the ability to surpass difficulties and go beyond what is apparent and look beneath the surface to scratch out a different path and do what is UNIQUE. Most business people do not understand exactly what it means to put this kind of COMMITMENT into action. If you don't believe me, take a good look at the thousands of poorly run and neglected websites and blogs out there. They are not hard to find! Why? Because the one man band is lazy? Or too focused on instant gratification? NO! Nothing could be further from the truth (in most cases!) In a vast majority of instances, it's painful to see how many intelligent, action-oriented, well-intentioned entrepreneurs have allowed themselves to become completely overwhelmed and over committed.
The most beautiful and amazing partner to COMMITMENT is the ability to DELEGATE! So many small business people who want to be big' grossly underestimate the time and energy it will take them to run their business smoothly. Again, this is where the guerilla marketing separates themselves from the rest. They know how to accomplish what needs to be done by using their time, energy and know-how BUT always know how and when to get the help that they need by building a solid TEAM. Do you have the COMMITMENT to build a TEAM? It may be easier than you think.
Start off by making the commitment to really listen to the people you are deciding to work with. Ask, and then listen to, what they really want from the partnership. Don't assume it's the same thing you want. (Which actually brings up a good point¦Do YOU know what YOU want? Make sure to be real with yourself about your goals.)
You have to commit to asking, then really trying to understand what motivates them. At the end of it, you will know their strengths and where they fit in (or not) with your goals.
You will also want to do what research you can ahead of time. It's important to like and respect the person and what they bring to the table. Once you have decided that they would make a good addition to the team, be specific in letting them know what you would like from them. Don't leave anything up to assumptions and write it down so everyone is clear.
Be careful not to be too focused on how wonderful' your business or opportunity is remember that people make decisions based on what's in it for them.
As much as you value your own time, show you value theirs. A small dose of respect can go a really long way in the creation of a solid team.
Teams should be held accountable and there should be regular check-ups on the progress being made, but don't micro-manage. If you have taken the time to listen and understand your team members from the get go, then trust in their abilities.
And last but not least, always remember that YOU are part of the TEAM you created. It is a give and take relationship that needs YOU to give before you get.
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